EXECUTIVES' LABELING STRATEGIES IN EMERGING DOMAINS OF...

Academy of Management Proceedings & Membership Directory 2009 / 08 Vol. 2009; Iss. 1

EXECUTIVES' LABELING STRATEGIES IN EMERGING DOMAINS OF ACTIVITY: CONSTRUCTING AND USING NASCENT MARKET LABELS.

GRANQVIST, N., GRODAL, S., WOOLLEY, J. L.
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Volume:
2009
Language:
english
Journal:
Academy of Management Proceedings
DOI:
10.5465/ambpp.2009.44270058
Date:
August, 2009
File:
PDF, 179 KB
english, 2009
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