The effects of affective and cognitive elaborations from...

Journal of Consumer Behaviour 2015 / 05 Vol. 14; Iss. 3

The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation

Chen, Kuan-Ju, Kim, Jooyoung, Lin, Jhih-Syuan
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Volume:
14
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1515
Date:
May, 2015
File:
PDF, 1.86 MB
english, 2015
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