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Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
Jedidi, Kamel, Kohli, RajeevVolume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.2005.42.4.483
Date:
November, 2005
File:
PDF, 132 KB
english, 2005