Probabilistic Subset-Conjunctive Models for Heterogeneous...

Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers

Jedidi, Kamel, Kohli, Rajeev
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Volume:
42
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.2005.42.4.483
Date:
November, 2005
File:
PDF, 132 KB
english, 2005
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