Your ethnic model speaks to the culturally connected:...

Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self-construal

Hesapci, Ozlem, Merdin, Ezgi, Gorgulu, Vehbi
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Volume:
15
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1562
Date:
March, 2016
File:
PDF, 685 KB
english, 2016
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