The categorisation of brands: The case of P&G™ branding...

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The categorisation of brands: The case of P&G™ branding strategy

Puente-Díaz, Rogelio, Cavazos-Arroyo, Judith
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Language:
english
Journal:
International Journal of Psychology
DOI:
10.1002/ijop.12198
Date:
July, 2015
File:
PDF, 101 KB
english, 2015
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