Concurrent Ownership of Brands and Counterfeits: Conceptualization and Temporal Transformation from a Consumer Perspective
Stöttinger, Barbara, Penz, ElfriedeVolume:
32
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20786
Date:
April, 2015
File:
PDF, 253 KB
english, 2015