Memory Effects of Different Relational Links between Brands...

Psychology and Marketing 2015 / 10 Vol. 32; Iss. 10

Memory Effects of Different Relational Links between Brands and Sponsored Events

Wolfsteiner, Elisabeth, Grohs, Reinhard, Wagner, Udo
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Volume:
32
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20841
Date:
October, 2015
File:
PDF, 1.25 MB
english, 2015
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