Understanding the Impact of Online Reviews on Customer Choice: A Probability Discounting Approach
Fagerstrøm, Asle, Ghinea, Gheorghita, Sydnes, LarsVolume:
33
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20859
Date:
February, 2016
File:
PDF, 437 KB
english, 2016