Customer Relationship Management (CRM): An Approach for...

Journal of Information Technology Case and Application Research 2009 / 07 Vol. 11; Iss. 3

Customer Relationship Management (CRM): An Approach for Transforming the ’Myth’ of CRM Success into Dual-Creation of Value

O’Reilly, Kelley, Paper, David
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Volume:
11
Language:
english
Journal:
Journal of Information Technology Case and Application Research
DOI:
10.1080/15228053.2009.10856162
Date:
July, 2009
File:
PDF, 3.81 MB
english, 2009
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