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Naming as Strategic Communication: Understanding Corporate Name Change through an Integrative Framework Encompassing Branding, Identity and Institutional Theory
Schmeltz, Line, Kjeldsen, Anna KarinaLanguage:
english
Journal:
International Journal of Strategic Communication
DOI:
10.1080/1553118x.2016.1179194
Date:
June, 2016
File:
PDF, 2.08 MB
english, 2016