Order and scale of market entry, firm resources, and...

European Journal of Marketing 2007 / 06 Vol. 41; Iss. 5/6

Order and scale of market entry, firm resources, and performance

Rodríguez‐Pinto, Javier, Gutiérrez‐Cillán, Jesús, Rodríguez‐Escudero, Ana I.
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Volume:
41
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560710737633
Date:
June, 2007
File:
PDF, 263 KB
english, 2007
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