Winning new customers using loyalty‐based segmentation

Strategy & Leadership 2007 / 05 Vol. 35; Iss. 3

Winning new customers using loyalty‐based segmentation

Markey, Rob, Ott, John, du Toit, Gerard
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Volume:
35
Language:
english
Journal:
Strategy & Leadership
DOI:
10.1108/10878570710745811
Date:
May, 2007
File:
PDF, 179 KB
english, 2007
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