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Broad-based and Targeted Sponsorship Strategies in Canadian Women's Ice Hockey
Sparks, Robert, Westgate, MelissaVolume:
4
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-04-01-2002-b006
Date:
March, 2002
File:
PDF, 300 KB
english, 2002