The evolution of characters business models in Japan:...

Strategic Direction 2015 / 03 Vol. 31; Iss. 4

The evolution of characters business models in Japan: Duffy, Hello Kitty, and Kumamon

Isomura, Kazuhito, Suzuki, Kazunori, Tochimoto, Katsuyuki
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Volume:
31
Language:
english
Journal:
Strategic Direction
DOI:
10.1108/sd-03-2015-0044
Date:
March, 2015
File:
PDF, 108 KB
english, 2015
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