Understanding buyers' loyalty to a C2C platform: the roles of social capital, satisfaction and perceived effectiveness of e-commerce institutional mechanisms
Huang, Qian, Chen, Xiayu, Ou, Carol Xiaojuan, Davison, Robert M., Hua, ZhongshengLanguage:
english
Journal:
Information Systems Journal
DOI:
10.1111/isj.12079
Date:
June, 2015
File:
PDF, 711 KB
english, 2015