Resourceful Sensemaking: Overcoming Barriers between...

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Resourceful Sensemaking: Overcoming Barriers between Marketing and Design in NPD

Beverland, Michael B., Micheli, Pietro, Farrelly, Francis J.
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Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12313
Date:
February, 2016
File:
PDF, 204 KB
english, 2016
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