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Cultural Convergence in Emerging Markets: The Case of McDonald's in China and India
Jeon, Hyo Jin Jean, Meiseberg, Brinja, Dant, Rajiv P., Grünhagen, MarkoVolume:
54
Language:
english
Journal:
Journal of Small Business Management
DOI:
10.1111/jsbm.12168
Date:
April, 2016
File:
PDF, 125 KB
english, 2016