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A Diagnostic Technique for Formulating Marketing Strategies in Higher Education Based on Relative Competitive Position
Dolinsky, Arthur L., Quazi, Hesan A.Volume:
5
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1300/j050v05n02_05
Date:
July, 1994
File:
PDF, 2.84 MB
english, 1994