A New Dimension Reduction Approach for Data-Rich Marketing...

Journal of Marketing Research 2000 / 02 Vol. 37; Iss. 1

A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression

Naik, Prasad A., Hagerty, Michael R., Tsai, Chih-Ling
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Volume:
37
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.37.1.88.18715
Date:
February, 2000
File:
PDF, 188 KB
english, 2000
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