Buying Modular Systems in Technology-Intensive Markets

Stremersch, Stefan, Weiss, Allen M., Dellaert, Benedict G.C., Frambach, Ruud T.

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Volume:

Language:

english

Journal:

Journal of Marketing Research

DOI:

10.1509/jmkr.40.3.335.19239

Date:

August, 2003

File:

PDF, 130 KB

english, 2003

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