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The Recoverability of Segmentation Structure from Store-Level Aggregate Data
Bodapati, Anand V., Gupta, SachinVolume:
41
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.41.3.351.35988
Date:
August, 2004
File:
PDF, 146 KB
english, 2004