A Comparison of Criteria to Design Efficient Choice...

A Comparison of Criteria to Design Efficient Choice Experiments

Kessels, Roselinde, Goos, Peter, Vandebroek, Martina
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Volume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.43.3.409
Date:
August, 2006
File:
PDF, 258 KB
english, 2006
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