Where Did All That Money Go? Understanding How Consumers...

Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget

Rex Y. Du and Wagner A. Kamakura
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Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/20618989
Date:
November, 2008
File:
PDF, 4.21 MB
english, 2008
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