Increasing choice satisfaction through goal-based labeling

Marketing Letters 2012 / 03 Vol. 23; Iss. 1

Increasing choice satisfaction through goal-based labeling

Frank Goedertier, Kristof Geskens, Maggie Geuens and Bert Weijters
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Volume:
23
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/41488771
Date:
March, 2012
File:
PDF, 2.01 MB
english, 2012
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