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APPLICATION OF THE "MARKETING CONCEPT" IN THE PROPERTY/CASUALTY INSURANCE INDUSTRY
Joe H. Murrey, Jr., Robert E. Pitts, Eric Reidenbach and Kenneth W. HollmanVolume:
12
Language:
english
Journal:
The Journal of Insurance Issues and Practices
DOI:
10.2307/41943316
Date:
January, 1989
File:
PDF, 1.53 MB
english, 1989