![](/img/cover-not-exists.png)
Influencing light versus heavy engagers of harmful behavior to curb their habits through positive and negative ad imagery
Burton, Jennifer L., Hill, Donna J., Bakir, AysenVolume:
14
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1514
Date:
July, 2015
File:
PDF, 756 KB
english, 2015