Effects of perceptual and conceptual similarities on...

Journal of Consumer Behaviour 2016 / 03 Vol. 15; Iss. 2

Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names

Qin, Yao, Wen, Na, Dou, Wenyu
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Volume:
15
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1530
Date:
March, 2016
File:
PDF, 1.44 MB
english, 2016
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