The Use of Territory of Origin as a Branding Tool

The Use of Territory of Origin as a Branding Tool

Zhang, Mohua, Merunka, Dwight
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Volume:
34
Language:
english
Journal:
Global Business and Organizational Excellence
DOI:
10.1002/joe.21582
Date:
November, 2014
File:
PDF, 146 KB
english, 2014
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