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Effect Symmetry of Benefit Criteria in Postpurchase Evaluations
Lee, Dong-Jin, Yu, Grace B., Merunka, Dwight R., Bosnjak, Michael, Sirgy, M. Joseph, Johar, J. S.Volume:
32
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20807
Date:
June, 2015
File:
PDF, 296 KB
english, 2015