Exploring Brand Personality-Celebrity Endorser Personality...

Psychology and Marketing 2015 / 12 Vol. 32; Iss. 12

Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context

Mishra, Aditya S., Roy, Subhadip, Bailey, Ainsworth Anthony
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Volume:
32
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20846
Date:
December, 2015
File:
PDF, 1.54 MB
english, 2015
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