From an aggregate to a brand network: a study of the brand...

From an aggregate to a brand network: a study of the brand portfolio at L'Oréal

Chailan, Claude
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Volume:
26
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/02672570903461130
Date:
April, 2010
File:
PDF, 289 KB
english, 2010
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