An integrative framework of pre‐emption strategies

Journal of Strategic Marketing 2007 / 09 Vol. 15; Iss. 4

An integrative framework of pre‐emption strategies

Lee, Khai Sheang, Ng, Irene C. L.
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Volume:
15
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540701525922
Date:
September, 2007
File:
PDF, 469 KB
english, 2007
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