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The Influence of Statistical versus Exemplar Appeals on Indian Adults’ Health Intentions: An Investigation of Direct Effects and Intervening Persuasion Processes
McKinley, Christopher J., Limbu, Yam, Jayachandran, C. N.Language:
english
Journal:
Health Communication
DOI:
10.1080/10410236.2016.1138811
Date:
June, 2016
File:
PDF, 1.09 MB
english, 2016