Toward a Model to Enhance Synergy of Out-of-Home...

Journal of Promotion Management 2016 / 05 Vol. 22; Iss. 3

Toward a Model to Enhance Synergy of Out-of-Home Advertising Media Integration Strategies

Roux, Amarentia Thérèse, Van der Waldt, De la Rey
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Volume:
22
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2016.1154919
Date:
May, 2016
File:
PDF, 1.00 MB
english, 2016
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