비교가격 광고의 준거가격과 소매점의가격할인취지 및 소비자의 가격

비교가격 광고의 준거가격과 소매점의가격할인취지 및 소비자의 가격

Hyun, Ji Eun, Hong, Hee Sook
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Volume:
9
Journal:
Journal of Global Academy of Marketing Science
DOI:
10.1080/12297119.2002.9707309
Date:
May, 2002
File:
PDF, 2.29 MB
2002
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