Antecedents of conflict in marketing's cross‐functional...

European Journal of Marketing 2005 / 11 Vol. 39; Iss. 11/12

Antecedents of conflict in marketing's cross‐functional relationship with sales

Dawes, Philip L., Massey, Graham R.
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Volume:
39
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560510623280
Date:
November, 2005
File:
PDF, 262 KB
english, 2005
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