The formation of a “high price – high quality” inferential...

Asia Pacific Journal of Marketing and Logistics 2005 / 03 Vol. 17; Iss. 1

The formation of a “high price – high quality” inferential belief: a study among young buyers of mobile phones and note books

Tsao, Hsiu‐Yuan, Pitt, Leyland F., Caruana, Albert
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Volume:
17
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555850510672287
Date:
March, 2005
File:
PDF, 235 KB
english, 2005
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