Direct Mail—The Right Audience and the Right Message

Journal of Business Strategy 1989 / 01 Vol. 10; Iss. 1

Direct Mail—The Right Audience and the Right Message

Sonnenberg, Frank K.
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Volume:
10
Language:
english
Journal:
Journal of Business Strategy
DOI:
10.1108/eb039286
Date:
January, 1989
File:
PDF, 288 KB
english, 1989
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