Motives must be Differentiated from Needs, Drives, Wants:...

Motives must be Differentiated from Needs, Drives, Wants: Strategy Implications

Mahatoo, Winston H.
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Volume:
23
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000000558
Date:
March, 1989
File:
PDF, 270 KB
english, 1989
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