An Extended Model for New Product Selection

European Journal of Marketing 1989 / 07 Vol. 23; Iss. 7

An Extended Model for New Product Selection

Maile, Carlton A., Bialik, Donna M.
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Volume:
23
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000000579
Date:
July, 1989
File:
PDF, 246 KB
english, 1989
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