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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Rediscovering the Essentiality of Marketing || Neuromarketing: The Effect of Attitudes on the Perception of External Business Communication

Petruzzellis, Luca, Winer, Russell S.
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Volume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-29877-1_21
File:
PDF, 255 KB
english, 2016
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