The impact of a pioneer brand on competition among later...

The impact of a pioneer brand on competition among later entrants

Angela Chang, Chiu-chi, Kukar-Kinney, Monika
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
6
Language:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539207x223393
Date:
July, 2007
File:
PDF, 197 KB
english, 2007
Conversion to is in progress
Conversion to is failed