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Neural correlates of the emotional and symbolic content of brands: A neuroimaging study
Santos, José Paulo, Moutinho, Luiz, Seixas, Daniela, Brandão, SofiaVolume:
11
Language:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539212x13286273975319
Date:
April, 2012
File:
PDF, 6.60 MB
english, 2012