A Dynamic Choice Map Approach to Modeling Attribute-Level...

Journal of Marketing Research 2008 / 02 Vol. 45; Iss. 1

A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units

Inman, J. Jeffrey, Park, Joonwook, Sinha, Ashish
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.45.1.94
Date:
February, 2008
File:
PDF, 234 KB
english, 2008
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