The Illusion of Wealth and its Reversal

The Illusion of Wealth and its Reversal

Goldstein, Daniel G., Hershfield, Hal E., Benartzi, Shlomo
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0652
Date:
December, 2015
File:
PDF, 680 KB
english, 2015
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