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Some Psychological Determinants of the Structure of Advertising in a Classified Telephone Directory
W. Baird Bryant, Stephen L. Washburn and Donald G. OuterbridgeVolume:
61
Language:
english
Journal:
The American Journal of Psychology
DOI:
10.2307/1418319
Date:
October, 1948
File:
PDF, 490 KB
english, 1948