Rejoinder to "The Variety of an Assortment: An Extension to the Attribute-Based Approach"
Stephen J. Hoch, Eric T. Bradlow and Brian WansinkVolume:
21
Language:
english
Journal:
Marketing Science
DOI:
10.2307/1558049
Date:
January, 2002
File:
PDF, 299 KB
english, 2002