Consumer Evaluations of Social Alliances: The Effects of Perceived Fit Between Companies and Non-Profit Organizations
Namin Kim, Youri Sung and Moonkyu LeeVolume:
109
Language:
english
Journal:
Journal of Business Ethics
DOI:
10.2307/23259308
Date:
August, 2012
File:
PDF, 1.79 MB
english, 2012