The Effect of Forced Choice on Choice

Journal of Marketing Research 2003 / 05 Vol. 40; Iss. 2

The Effect of Forced Choice on Choice

Ravi Dhar and Itamar Simonson
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Volume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30038845
Date:
May, 2003
File:
PDF, 3.13 MB
english, 2003
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