Predicting Brand Purchase Behavior: Marketing Application...

Journal of Marketing Research 1979 / 05 Vol. 16; Iss. 2

Predicting Brand Purchase Behavior: Marketing Application of the Schönemann and Wang Unfolding Model

William L. Moore, Edgar A. Pessemier and Taylor E. Little
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Volume:
16
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150684
Date:
May, 1979
File:
PDF, 1.45 MB
english, 1979
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